Project: The Imaginary Bookshop

Branding, signage, and materials for the independent bookstore in Greenfield, Massachusetts. In their words: “We want stepping into the shop to feel like you’ve stumbled into a bookshop from your dreams—one where you’ll find exactly the book you need, even if you didn’t know it. We are the only youth writing center in the Pioneer Valley as well as the only genre-specific bookshop in the area that focuses on small presses and books written by women and other marginalized groups.”

BRANDING

SIGNAGE